Privacy Policy

I. Basic Provisions

The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, hereinafter referred to as the “GDPR”, is HOPA CZ, Company ID No.: 25502531, VAT ID No.: CZ25502531, hereinafter referred to as the “Controller”.

The Controller’s contact details are:

Address: Divnice 144, 763 21 Slavičín
Email: info@hopa.cz
Telephone: +420 577 342 630

Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to a specific identifier, such as a name, identification number, location data, network identifier, or to one or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The Controller has not appointed a Data Protection Officer.

II. Sources and Categories of Processed Personal Data

The Controller processes personal data that you have provided to the Controller or personal data that the Controller has obtained on the basis of fulfilling your order.

The Controller processes your identification and contact details and data necessary for the performance of the contract.

III. Legal Basis and Purpose of Personal Data Processing

The legal basis for processing personal data is:

• performance of the contract between you and the Controller pursuant to Article 6(1)(b) of the GDPR,
• the Controller’s legitimate interest in providing direct marketing, in particular sending commercial communications and newsletters, pursuant to Article 6(1)(f) of the GDPR,
• your consent to processing for the purposes of direct marketing, in particular sending commercial communications and newsletters, pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in cases where no order for goods or services has been placed.

The purpose of processing personal data is:

• processing your order and exercising the rights and obligations arising from the contractual relationship between you and the Controller. When placing an order, personal data necessary for the successful processing of the order, such as name, address and contact details, are required. The provision of personal data is a necessary requirement for entering into and performing the contract. Without providing personal data, it is not possible to enter into the contract or for the Controller to perform it,
• sending commercial communications and carrying out other marketing activities.

The Controller does not carry out automated individual decision-making within the meaning of Article 22 of the GDPR.

IV. Data Retention Period

The Controller retains personal data:

• for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Controller and to assert claims arising from these contractual relationships, for a period of 15 years from the termination of the contractual relationship,
• until consent to the processing of personal data for marketing purposes is withdrawn, where personal data are processed on the basis of consent.

After the expiry of the personal data retention period, the Controller shall delete the personal data.

V. Recipients of Personal Data / Controller’s Subcontractors

Recipients of personal data are persons:

• involved in the delivery of goods, provision of services and processing of payments on the basis of the contract,
• providing e-shop operation services, including Shoptet, and other services related to the operation of the e-shop,
• providing marketing services.

The Controller does not intend to transfer personal data to a third country, meaning a country outside the EU, or to an international organisation.

VI. Your Rights

Under the conditions set out in the GDPR, you have:

• the right of access to your personal data pursuant to Article 15 of the GDPR,
• the right to rectification of personal data pursuant to Article 16 of the GDPR, or restriction of processing pursuant to Article 18 of the GDPR,
• the right to erasure of personal data pursuant to Article 17 of the GDPR,
• the right to object to processing pursuant to Article 21 of the GDPR,
• the right to data portability pursuant to Article 20 of the GDPR,
• the right to withdraw consent to processing in writing or electronically at the address or email address of the Controller specified in Article I of this Policy.

You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your rights concerning personal data protection have been violated.

VII. Personal Data Security Conditions

The Controller declares that it has adopted all appropriate technical and organisational measures to secure personal data.

The Controller has adopted technical measures to secure data storage systems and paper records containing personal data.

The Controller declares that only persons authorised by the Controller have access to personal data.

VIII. Final Provisions

By submitting an order via the online order form, you confirm that you have read this Privacy Policy and that you accept it in full.

You agree to this Policy by ticking the consent box via the online form. By ticking the consent box, you confirm that you have read this Privacy Policy and that you accept it in full.

The Controller is entitled to amend this Policy. The new version of the Privacy Policy will be published on the Controller’s website and, at the same time, the Controller will send the new version of this Policy to the email address you have provided to the Controller.